About the Institute of Sales
& Marketing Management
Institute of Sales & Marketing Management (ISMM) is
the UK's only professional body for salespeople. Founded
in 1966 to promote standards of excellence in sales and
sales management and to enhance the status and profile
of sales as a profession, the ISMM has been the authoritative
voice of selling and the custodian of sales standards,
ethics and best practice for over 35 years.
ISMM is also responsible for establishing benchmarks of
professionalism in sales and is the only membership body
accredited by the Qualifications & Curriculum Authority
(QCA) to award nationally-recognised qualifications in
selling and sales management.
value the ISMM adds to the High Performer Research
ISMM are experts in sales and as such can help us to ensure
that the research tackles the current problems within
the sales community. Secondly, the ISMM can help us to
design solutions based on the research findings to generate
improvements in sales. And lastly, the ISMM can help to
publicise and promote the research to sales people.
you are interested in joining the research then please
contact Carol Pillinger at the ISMM on 01727 812500 or
James Thornhill at the Thornhill Consultancy on 01159
on the logo to visit the ISMM’s website.
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